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Fourteen Rioja libraries participating in the fourteenth edition of 'A book and a rioja: the pleasure of culture'.

The bell was presented by President of the Control Board, Victor Pascual, the Minister of Industry, Innovation and Employment, Javier Erro and the president of the Association of Libraries of La Rioja, Loli Magana.

During the week of 19 to 25 April, Rioja booksellers commemorate the 'Day Book' to present to the buyers of a book worth over 15 euros, with a bottle of wine from Rioja Crianza 185 cl, dressed in a commemorative label containing the slogan: 'A book and a rioja: the pleasure of culture. "

For the design of the label, summon Control Board last March, a contest among students of the School of Design of Logrono.

The winner of first prize of 400 euros, Tobes Carlos Martinez was the book entitled 'sheet after sheet. " The jury also decided to award a second prize of 100 euros Celorrio Adrian Aldama for his two books' bar code 'and' The sea Rioja. "

As Pascual explained, "Each edition of this hood is improved in quality, dedication and connection to the culture of wine" and in this regard, I note that "we have to do to grow wine consumption in Spain."

In his words, Magana pointed out that "during this campaign there will be a ten percent discount on the books" and commented that "the crisis has reduced the purchase of Best-Seller hardcover, but with this campaign we hope to increase sales around 40 percent. "

For his part, explained that the counseling Erro make to this campaign $ 3,Nicolas MAS atlas of the France team,000 and also said that this initiative "is being copied in other places because it is a very clever way to combine two areas as the culture of books and wine."

Moreover, according to an announcement Erro national survey of the Federation of Spanish publishers made in 2008 &quot,Reverte_expects_members_of_them;there is an average of 185 books per household, and only eight percent of households have less than 10 books."

He also notes that in Spain "73,000 titles were published with an average of 5,000 and an average price of 13.2 euros."

Finally, in La Rioja indicated that "there are 172 libraries, of which 74 per cent are in Logrono and 27 are in various locations in La Rioja."

See more news here in Logrono.

This entry was posted on Friday, April 23rd, 2010 at 10:47 am and is filed under Games. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.